Forms, surveys and applications
What you need to know,
asked beautifully.
A form should feel like being asked, not like being processed. One question at a time, in type worth reading — and every answer waiting for you when you come back.
- Free while you are asking
- Answers arrive as sentences
- Yours to take away
What are you hoping to make?
A book of the harbour, before it changes
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Things people needed to know
How it asks
What are you hoping to make?
A book of the harbour, before it changes
It follows the answer
What somebody says decides what comes next. Nobody is shown a question that does not apply to them.
It is built for a thumb
One question, one screen, and a keyboard that already knows what kind of answer it is waiting for.
It knows when to stop
A form that ends the moment it has what it needs is a form more people reach the end of.
What a question takes back
Not a spreadsheet
with a send button.
Each question takes the answer it is actually asking for — a day off a calendar, a file off a desktop, a number that has to be a number. Ask it properly and there is far less to tidy up afterwards.
Short answer
A name, a company, a line of reply.
Long answer
Room to say more than a field usually allows.
Choice
One from a few, or as many as apply.
Rating
Five marks or ten — quick to give, easy to read.
Date
A day that suits, taken from a calendar.
Upload
A portfolio, a brief, a photograph of the room.
Contact
Email and phone, checked before it is sent.
Number
A budget, a headcount, a quantity.
Six forms, six ways of asking
None of them
look alike.
An RSVP and a residency application have almost nothing in common except that both are forms. Start from the one that fits what you are asking, and change it until it is yours.
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What comes back
Answers,
not rows.
Somebody sat down and wrote you something. It should arrive looking like that — one response to a page, in the order they came, in type you can actually read at eleven at night.
- Elin Vance2 min ago
A weekend in September, if you still have one free.
- Marco Devi1 hour ago
Something small — forty people, one long table, no speeches.
- Ruth AdeyemiYesterday
We saw the harbour series and have not stopped thinking about it since.
Read like letters
One response to a page, in the order they arrived — not a hundred rows in eight-point type.
Told when they land
An email when somebody answers, or a note wherever your team already talks.
Yours to take away
Download everything as a spreadsheet, whenever you like. Nothing is held hostage.
The questions
people ask us.
People reach the end
One question at a time, big enough to read on a phone in a queue. Fewer people give up halfway.
Answers arrive as answers
Read them like letters, get a note when one lands, take the lot as a spreadsheet. Nothing is held hostage.
Not everyone gets the same form
What somebody answers decides what you ask next. Nobody is asked what does not apply.
Free until it is serious
Ask as much as you like, as often as you like. Pay only for a custom address and your own name on it. No charge per answer.
Ask people
properly, and
they answer.
“We used to get half-finished applications. Now we get applications.”
“It asks the way I would ask in person, which is the only reason it works.”
“Sixty answers in a weekend, and I read every one of them.”
What do you want to ask?
